Launching a New School in France: A Strategic Approach to Opening Successful Day and Boarding Schools

Education in France is structured in a highly centralised way, featuring numerous divisions.

It is separated into three main stages: primary education (enseignement primaire), secondary education (enseignement secondaire), and higher education (enseignement supérieur). Children as young as two years old begin with preschool rather than primary school. At the age of six, children enter primary school and continue progressing through various grade levels until they eventually graduate.

Setting up and launching new schools in France presents exciting opportunities for investors and educational entrepreneurs, particularly those who take a strategic approach and bring together robust and experienced leadership teams. France’s diverse educational market and international appeal make it an attractive location for day and boarding schools, especially those offering innovative and bilingual education.

1. Market Potential and Demand for Launching a New School in France

• Diverse Population and International Appeal: France remains a top destination for international families, including expatriates, diplomats, and multinational company professionals. This creates a robust demand for international schools offering diverse curricula such as the International Baccalaureate (IB), British, American, or bilingual programs. Expatriate and local families seek high-quality education that aligns with global standards and fosters an international mindset.
• Growing Interest in Bilingual Education: There is a rising demand among French and international families for bilingual education, particularly in English and French. Schools that provide a solid bilingual program can attract a diverse student population, appealing to parents who value global competencies and language proficiency for their children.
• Opportunity for Boarding Schools: Besides day schools, there is significant potential for establishing boarding schools outside major urban centres. Boarding schools can be particularly successful in regions that offer a tranquil, focused environment away from the distractions of city life. These schools provide a unique, immersive educational experience where students can thrive in a structured, supportive setting. The rationale for attending a boarding school often includes benefits like a concentrated learning environment, strong community bonds, and an international atmosphere that prepares students for global citizenship.

2. Importance of Comprehensive Market Research and Strategic Planning

• Market Research Study: Conducting a comprehensive market research study is crucial before launching any new school. This study should investigate potential locations, analyse demographic trends, and evaluate local competition. For boarding schools, the research should also explore regions where a secluded, undisturbed environment could enhance the appeal of a residential education. Understanding these dynamics will help create a school model that resonates with the target market and addresses their needs.
• Strategic Business Plan: A solid strategic business plan is essential to the success of any new school. This plan should detail the vision and mission, financial forecasts, marketing strategies, and operational plans, including compliance with French regulations. For boarding schools, the plan should also outline the unique selling points of the boarding experience, such as the benefits of a contained, focused environment and how it prepares students for academic success and personal growth.

3. Opportunities for Success with the Right Leadership Team

• Experienced International Education Management Team: To successfully set up a school in France, it is crucial to have a solid international education management team with a deep understanding of global best practices. This team should also connect effectively with a local team familiar with the French regulatory landscape and cultural expectations. This combination of international and local expertise ensures the school can navigate challenges while leveraging opportunities unique to France.
• Collaborative Approach with Local Experts: Partnering with local experts—including educators, regulatory advisors, and community leaders—is essential for integrating the school into the local community. This collaboration is essential for boarding schools, where understanding local cultural norms and expectations can enhance the school’s reputation and ensure regulatory compliance.

4. Positive Outlook for New Day and Boarding Schools in France

• Capitalising on Location and Facilities: Choosing the right location is critical for day and boarding schools. Urban centres with a high concentration of international businesses are ideal for day schools, while more secluded areas might be perfect for boarding schools. Boarding schools benefit from tranquil environments that offer a distraction-free setting conducive to learning and personal development. Investing in modern, state-of-the-art facilities, particularly those supporting extracurricular activities and fostering community, will further enhance the school’s appeal.
• Effective Marketing and Community Engagement: Building a solid brand and engaging with the community is vital for attracting students to day and boarding schools. Hosting open houses, organizing community events, and forming partnerships with local organizations can build trust and highlight the school’s unique benefits. For boarding schools, emphasizing the immersive, international environment and the benefits of a residential education can attract families looking for a distinctive educational experience.

Licensing and Accreditation for a New School in France

The steps and processes required to register and launch a new school are complex however similar to many other countries around the world. Contact us directly or learn more here: (Articles L441-1 to L441-4)

The opportunities for setting up and launching new schools in France are vast, particularly for those who conduct thorough market research and strategic planning. Day and boarding schools can thrive in this diverse market, mainly when led by experienced teams combining international expertise and local knowledge. By focusing on innovative education, bilingual offerings, and the unique benefits of a boarding school environment, new schools can meet the growing demand for high-quality education in France and create a lasting impact on their students’ futures.

If you want to learn more about the steps required to set up a school check out some of our other articles:

– Steps to Setting Up a New School

– 10 Steps and Articles on How to Set Up a New School

– GSE International School Franchise Models

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GSE set up schools in all areas of the world

GSE manage and operate schools in all areas of the world

CEO and Education Expert Greg Parry

Internationally renowned for his expertise in education leadership, Greg Parry’s vast experience includes leadership of projects for education institutions throughout Australia, the Middle East, the United States, India, Indonesia, Malaysia and China. Recognised for his numerous contributions in the education arena, Greg has received the Ministers Award for Excellence in School Leadership based on improvements in school performance and a range of successful principal training and leadership development programs, as well as the School of Excellence Award for Industry/School Partnerships and the School of Excellence Award for Technology Innovation. His company GSE (Global Services in Education) has been recognised as having the Best Global Brand in International Education in 2015 and 2016.

Considered one of the premier experts in his profession, Greg has trained teachers and principals throughout the world in areas such as critical thinking, language development and leadership. His expertise in school start up projects, leadership and curriculum development, has made him a sought after authority in these discipline.

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Global Services in Education set up and operate schools in all parts of the world. Governed by a philosophy of global citizenship, every member of the GSE team shares a passion to help shape international education and student achievement through inspiration and collaboration.
Our goal is to meet the highest objectives of every school, teacher, student and parent, with an unwavering dedication to quality education, shared ideals and intercultural perspectives.