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Choosing a Curriculum for an International School

Choosing a Curriculum for an International School

by Greg Parry | Jul 6, 2020 | School Management

The curriculum question usually arrives dressed as an education debate. Is IB better than British? Should a new school in the Gulf run an American programme? Framed that way, the question has no answer, because every major curriculum produces excellent schools...
Branding License Agreement, Franchise or a New Brand: 10 Steps To Open A School Series

Branding License Agreement, Franchise or a New Brand: 10 Steps To Open A School Series

by Duncan Douglas | Jul 3, 2020 | School Investment

These are really the 3 main options that you can choose from. Do you start completely fresh and build your own brand? Do you purchase a brand license while still retaining a significant level of control? Finally, do you consider a franchise option, in which you...
Marketing Plan: 10 Steps To Open A School Series

Marketing Plan: 10 Steps To Open A School Series

by Duncan Douglas | Jul 2, 2020 | School Investment

One of the most important parts of opening a school is getting the Marketing Plan right. In the set up phase a large proportion of the budget goes towards this plan as you begin to enter the market and entice children and parents to the idea and voice of your...
Teacher Recruitment & Managing HR: 10 Steps To Open A School Series

Teacher Recruitment & Managing HR: 10 Steps To Open A School Series

by Duncan Douglas | Jul 1, 2020 | School Management

In good international schools teachers salaries take up a large proportion of the outgoing spend of the school so recruitment of the right teachers is imperative in order to manage costs and to get value for money. The average tenure of a teacher in an international...
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